About
Performance marketing, done properly.
I'm Maik — a Google Ads specialist based in Dublin. I work with professional service firms across Ireland who want more enquiries from Google, without the guesswork.
Stark Digital is intentionally small. No account managers, no junior teams managing your campaigns. When you work with Stark Digital, you work directly with me.
I specialise in professional services because it's where I can make the most difference — I understand the compliance requirements, the search behaviour, and the economics of these businesses.
Transparency first
You always know exactly where your budget is going. Monthly reports, honest conversations, no smoke and mirrors.
Specialist, not generalist
I don't work with e-commerce or retail. Professional services is my focus — it's where I can genuinely add value.
Results, not activity
More campaigns, more keywords, more ad groups — that's not the goal. More qualified enquiries for your business is.
Max. 8
Active clients at a time
Background
How I got here
01 — The starting point
Learning Google Ads with real stakes
I started running Google Ads at a solar energy startup — no agency, no formal training, no safety net. Just a limited budget, a product that needed leads, and the pressure of knowing that if the campaigns didn't work, neither did the business. I learned quickly that Google Ads isn't a set-it-and-forget-it tool. Every decision — keyword, bid, ad copy, landing page — has a cost attached. That context sharpens your thinking fast.
02 — The expensive lessons
Every mistake was paid for in real money
I wasted budget on broad keywords that brought the wrong audience. I wrote ads that got clicks but zero enquiries. I built campaigns that looked good on paper and delivered nothing. Each mistake cost real money — and because it was real money, each lesson stuck. I didn't read about what not to do. I paid for it. That's a different kind of education, and it's the reason I'm obsessive about negative keyword lists, match types, and landing page relevance in every campaign I run today.
03 — The edge
The best paid-search performer in the room
Over time, I became the person colleagues came to when their campaigns weren't performing. What clicked for me was the core question that drives everything in paid search: what is one new customer actually worth to this business, and what does it cost to acquire one? When you understand those two numbers clearly, the right decisions become obvious. That framework — economic clarity, not marketing theory — is what I now bring to every professional services firm I work with in Dublin.
“Every euro I wasted in that startup was tuition. I just didn't know it at the time.”
— Maik Stark, Founder · Stark Digital
Free — no obligation
Ready to getmore clients?
We don't work with everyone. But if you run a professional service firm in Ireland and you're serious about growth — let's talk.