Web & Landing Pages · Dublin
A page whose onlyjob is turning a clickinto a phone call.
Websites and campaign landing pages for businesses in Dublin and across Ireland. I build these myself, which is why the page and the campaign are never two suppliers explaining that the problem is the other half.
Straight up
Why the page is usually the problem
When a campaign underperforms, the ads get blamed, because the ads are where the reporting lives. But an ad account can only decide who arrives. What happens in the next eight seconds is entirely the page, and the page is usually the part nobody has touched in three years.
The common version of this: an ad for a specific service sends somebody to a homepage. The homepage is about the company. The visitor now has to work out where to go next, on a phone, while three other tabs are open. Most of them do not bother. The account looks like it is wasting money and the page is what wasted it.
The fix is unglamorous. One page per thing you want to sell, saying the thing the person searched for, with the phone number where a thumb can reach it. Then measure it, because the version you are certain about is wrong roughly half the time.
What the work is
What you are actually paying for.
Landing pages built per campaign
One page for each service you advertise, matching what the person typed. If your ad says conveyancing, the page says conveyancing in the first line, not on the fourth scroll.
Full websites
Built in Next.js, the same stack as this site. Static where it can be, which means it loads fast and costs almost nothing to host. Not WordPress, so there is no plugin stack quietly breaking every few months.
Speed, treated as a requirement
A page that takes four seconds on a phone on 4G loses a meaningful share of the people you just paid to bring there. This is measured before launch, not hoped for.
Forms and call tracking wired in
Every enquiry traceable back to the campaign, the keyword and the page. This goes in during the build. Adding it afterwards is always worse and usually means a month of unusable data.
The words as well as the layout
The copy is part of the build. A well-designed page with vague copy converts worse than a plain page that says the right thing, and I would rather not hand you a template to fill in yourself.
It is yours
Code, domain, hosting, analytics, all in your name. If we stop working together, nothing switches off and nothing needs to be bought back.
The limits
What this will not do for you.
It is not a rebrand
I do not design logos or build brand identities. If you need that, get it done first or alongside, and I will work with what the brand designer gives me.
It is not a forty-page corporate site
Projects with six stakeholders and a committee sign-off are a different kind of work than this, and a bigger studio will serve you better on them.
A good page cannot fix a weak offer
If your price, your reviews or your response time are the actual problem, design will not cover it. It will just get more people to the point where they notice.
Questions
Web & Landing Pages, asked properly.
If you are already working with me on campaigns, landing pages are part of the monthly fee rather than a separate line item, because a campaign without a proper page is not a campaign I want my name on. As a standalone project, it depends on how many pages and how much of the copy you already have. You get a fixed number before anything starts.
Usually yes. Campaign landing pages can sit on your current site or on a subdomain, and a lot of the time that is the sensible move rather than rebuilding everything. If the existing site is slow enough to be actively costing you enquiries I will say so, but that is a separate decision.
Because most of the WordPress sites I am asked to rescue are slow for the same reason: a theme plus fifteen plugins, each loading its own scripts, none of them removable without breaking something. If you are already on WordPress and it works, I am not going to push you off it. For something new I will build it in a way that does not accumulate that problem.
A campaign landing page is usually a week from having the copy agreed. A small business site is three to five weeks. The part that slows projects down is almost never the building, it is waiting on content, photos and someone to approve the wording.
Where it fits
These are rarely bought one at a time. Most work starts with whichever is most urgent and grows into the others once the numbers argue for it.
Next step
Thirty minutes, and an honest answer.
Tell me what you sell and what a customer is worth to you. I will tell you whether search is worth your money, roughly what it would take, and if the answer is no, what I would do instead.